Ann Arbor Undressed

All the posts can be found under the tags on Activerain, 8 Weeks to a Better Blog and Social Media Strategy.

Week 5

Day 7

Action Plan:

Write a post on a book you have read or are reading. It doesn’t have to be about Real Estate. I read a book about Bo Schembechler from the University of Michigan. It was written by a local author Jon Bacon.  I reviewed and personalized the book.

I love to read, look at my Amazon bill especially since I got my Kindle. Every year before I got my Kindle I donated boxes of books to the Saline Library. 

Read a good book lately?

Write a book review on your blog.

***********************************************************************

Missy Caulk & Team can be reached at 734-216-2822 or email: Missy@MissyCaulk.com

Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

• Free Home Evaluation

• Search the Ann Arbor Area MLS.

• Google Profile

• Market Reports in Real Time Updated Weekly

• Profit from Technology for Realtors and Lenders

All the posts can be found under the tags on Activerain, 8 Weeks to a Better Blog and Social Media Strategy.

Week 5

Day 6

Action Plan: 

Write a post on something helpful for your buyers and sellers. 

How to choose the right schools for your children,

How to make kids happy during a move,

How to get your home ready to sell,

How to landscape...anything that will be helpful to a new buyer or sellers.

Don't forget to target your area, city, state etc...

*************************************************************************************

Missy Caulk & Team can be reached at 734-216-2822 or email: Missy@MissyCaulk.com

Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

• Free Home Evaluation

• Search the Ann Arbor Area MLS.

• Google Profile

• Market Reports in Real Time Updated Weekly

• Profit from Technology for Realtors and Lenders

All the posts can be found under the tags on Activerain, 8 Weeks to a Better Blog and Social Media Strategy.

Many of you have commented you have got behind. The posts are here for you anytime, there is no right or wrong. You can jump in anytime and do the ones you need help on.

Week 5

Day 5

Action Plan:

Write an opinion post on a opinion you have.

It can be on anything...your interpretatioin of the market in your area, a restaurant, the short sale market, foreclosures, or the end of the First Time Homebuyer Tax Credit.

Make it personal. Don’t just give the facts but tell your readers why you agree or disagree.

Don't forget to ask a question that engages your readers, not a Yes or No answer, but an invitation for them to agree or disagree and why.

Blogging is all about engagement, it is time to let your personality shine through. 

Here is an example of an Opinion Post I wrote on Atlas Shrugged.   Did it elicit a lot of opinions? Yes

• Market Reports in Real Time Updated Weekly

• Profit from Technology for Realtors and Lenders

8 Weeks to a Better Blog and Social Media Strategy

Week Five

Day 4

Action Plan:

Write another post on a subdivision that you want to be known as the expert in. This could be a golf course community, where you link to the country club, membership dues, social aspects.

Link to the topics that you are writing about with good anchor text.

What is Anchor Text? 

Anchor text is the hyperlinked words you see on any web page. It is the words you can click on to find out more information. 

Everyone has seen web site where you see "Click here." The Click here is highlighted and when you click you go to another web-site. But, this has very little authority with the Search Engines.

Do you want to be optimized for Click here? 

Well even if you do....lol Adobe dominates that term. 

Instead write it like this:

One of the reasons people like Stonebridge Golf Community is the green fees.

Green fees is the anchor text.

Then put in a hyper link to go to the page on the Stonebridge Golf Club web-site where it lists the greens fees. Now some people will click, Go Here, or Click Here but there is no advantage in the search engines for that.

8 Weeks to a Better Blog and Social Media Strategy

Week 5

Day 3

Action Plan:

Are you in need of more comments on your blog?

Ask a question. Not what do you think? But, something that will prompt your readers to respond and give their opinion. If you follow Mashable, they always end every post with a question.

When you ask questions, you are trying to engage your readers to comment.If you write an opinion post, make sure you give your opinion. Then invite your readers to agree or disagree.

Make sure you include a good title and target your location.

You can link to your post in the comments below.

Thanks,

Missy Caulk
734-216-2822 cell
734-864-1545 fax

Search Ann Arbor Area MLS
Ann Arbor blog
A2 Breaking News

Contact Me

Recent Blog Post Ann Arbor Sellers, Is your Home Listing Getting Exposed?

8 Weeks to a Better Blog and Social Media Strategy

Week 5

Day 2

Action Plan: 

Go to your feed reader and read some of the posts of other bloggers that you subscribed to. I love using a Reader in Google and you can favorite different posts you like or share them.  When you Star a post you like it is easy to find.

Last week I learned about a new way to manage your social networks. It was posted by Dustin Luther one of my favorite bloggers. This week I have been using Gist and I like the way I can stay in touch with the people I care about seeing their updates everyday. I will post more on Gist after I have worked out a few things.

Comment on five of them, meaningful comments that will add to the discussion.

Thanks,

Missy Caulk
734-216-2822 cell
734-864-1545 fax

Search Ann Arbor Area MLS
Ann Arbor blog
A2 Breaking News

Contact Me

Recent Blog Post Ann Arbor Sellers, Is your Home Listing Getting Exposed?

8 Weeks to a Better blog and Social Media Strategy

Week 5

Day one:

Action Plan:

We all get busy, Michigan is a seasonal market and this is our busy time of the year. Have you thought of using a guest blogger to help you out?  We all heard last week that mortgages applications were down 27%. Sounds like they have time.

This action plane today is to invite one of your lenders write a post for you as a guest blogger on the mortgage industry. Have them pick a topic on loans, FHA loans, HAPA, rates, history....anything will help educate your community.

It will be exposure for them, help you out and inform your community in their area of expertise. If they enjoyed it perhaps they would commit to one post a week.

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Thanks,

Missy Caulk
734-216-2822 cell
734-864-1545 fax

Search Ann Arbor Area MLS
Ann Arbor blog
A2 Breaking News

Contact Me

Recent Blog Post Ann Arbor Sellers, Is your Home Listing Getting Exposed?

8 Weeks to a Better Blog and Social Media Strategy

Week 4

Day 7

Action Plan:

I am sure you are tired of learning to use Flickr, but we are going to do one more thing there before we move on. Today I want you to find five people that you like their photos and want to stay in touch with when they post their photos. After all... Flickr is a Photo Sharing Social Network.

As much as we like to snag photos it is still about getting to know people and connecting with them.

Add them as a contact.

1)
2)
3)
4)
5)

Join a few groups on Flickr. One of my favorite groups in Absolute Michigan. It is a large group of people (2393 members) that share their photos all over Michigan.

They run contests but I am really just interested in looking at the gorgeous flowers and sites around Michigan and getting to know Michiganders. 


Thanks,

Missy Caulk
734-216-2822 cell
734-864-1545 fax

Search Ann Arbor Area MLS
Ann Arbor blog
A2 Breaking News

Contact Me

Recent Blog Post Ann Arbor Sellers, Is your Home Listing Getting Exposed?

8 Weeks to a Better Blog and Social Media Strategy...more Flickr.

Week 4

Day 6

Action Plan:

Go to Flickr again,search for a photo in Creative Commons> Advanced Search> Only search within Creative Commons-licensed content> Find content to modify, adapt, or build upon that you want to use in a blog post.

Copy and Save that photo to your computer. You can also go to your favorite photo editing software and modify it, add text.

Highlight the photographers link to the photo as you need to give them credit.

Write a blog post and use that photo.

After you have uploaded the photo, either under the photo or at the end of the post, add a hyperlink to the photographer.

Submit the blog post.

Here is an example of a post I wrote on Agentgenius and modified the photo.

Notice how I linked to the photographer.

Notice how I modified the original photo to be enhance my post.




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Thanks,

Missy Caulk
734-216-2822 cell
734-864-1545 fax

Search Ann Arbor Area MLS
Ann Arbor blog
A2 Breaking News

Contact Me

Recent Blog Post Ann Arbor Sellers, Is your Home Listing Getting Exposed?

8 Weeks to a Better Blog and Social Media Strategy...more Flickr.

Week 4

Day 5

Action Plan:

Spend 20 minutes looking at photos in Flickr.  Not all photos can be used in your blog. The best way to search for photos to be used is to read the Types of Attribution Licenses. 

When I am searching for a photo to enhance my blog post, I only do Advanced Search and look for photos in Creative Commons...Photos to be modified.  Get familiar with how to do this.

Easy

Save a few that spark your interest, you will need them in tomorrows Action Plan.

*********************************************************************************************

Missy Caulk & Team can be reached at 734-216-2822 or email: Missy@MissyCaulk.com

Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

• Free Home Evaluation

• Search the Ann Arbor Area MLS.

• Google Profile

• Market Reports in Real Time Updated Weekly

• Profit from Technology for Realtors and Lenders