Today I read a great post by Copyblogger.
The title is The Critical Mistakes that Keeps Bloggers Broke.
Excerpt:
It’s about your business.
Your blog and your business are different, yet related, things. The former is a sub-set of the latter. The difference is sometimes subtle, but it’s a critical one.
Your blog is a strategy, a branding and marketing vehicle, a means toward an end.
Your business is the money-making model. A product or service for sale.
Your blog isn’t for sale. It may be of service, but it’s a service you’re giving away for free.
Which means, if giving out free content is all you’re doing, or if your blogging has become the core deliverable of what you believe to be a business, your strategy is upside-down.
Go read the post, I think you will enjoy it and while there subscribe to the blog. Since we are a blogging community here on Activerain I wanted to pass along this post. I learn bunches from them everyday.
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