Ann Arbor Undressed : Following Up Leads With Guarantees

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Following Up Leads With Guarantees

Here are some of the Guarantees that the Missy Caulk TEAM, in Ann Arbor, MI gives to leads that visit and register at one of our web-sites.

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Missy Caulk TEAM

Saline-Houses For Sale

WE Guarantee You a Quick Response By Email When You Use One Of our Web Sites to Search For Homes.

We answer every email, personally and ASAP.

We will call you to see how we can further help you, if you leave us your phone number.

We will not distribute your email address to others, unless you request this

We will not set up any type of phone campaign, always asking, "When are you planning to buy/sell?" 

What we will do is respond to your emails quickly, answering your questions and offering information. 

If you sign up to receive our latest listings or latest news, we will periodically email you our very newest homes, as soon as they come on the market and our monthly newsletter.

WE respect your right to search for homes at your own pace and anonymously, and if you tell us to NOT contact you we will NOT contact you.

If you ask us to remove you we will remove your name from our data base ASAP.

In following up leads it is important that you build a level of trust until that lead turns into a client or raises their hand for more help. We let them set the pace of the relationship. It takes the pressure off of us and it takes the pressure off of them. It gives them the freedom to continue to look at houses at their own pace and time table.

Do you have any Guarantees in your business that you would like to share ?

 

 

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk & Team can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk

 

Comments

Missy: Sounds like you take care of the "fear" upfront, allowing your internet leads to move at their own pace.
Posted by Paula Henry, Realtor® | Indianapolis Real Estate | 317-605-4174 (Home to Indy Team @ Sycamore Group Associates) almost 5 years ago
Guarantees are very important in any business especially a professional service business like ours.  Good Job with this.

Now Have a Blessed Day,

John Occhi, Hemet CA Realtor
Mission Grove Realty
Hemet CA REALTOR
Posted by John Occhi, ePRO, Temecula - Murrieta CA Real Estate, 951-443-6259 (Exit Twin Advantage Realty) almost 5 years ago
Guarantees are difficult to do....so whatever you can guarantee makes clients swoon
Posted by Larry Bettag - Cherry Creek Mortgage almost 5 years ago
These are excellent guarantees for anyone, but especially for REALTORS and brokers.  Thumbs up!
Posted by Karen Rice | Lake Wallenpaupack Homes, WLE Hideout Masthope Hemlock Farms Homes (WEICHERT, REALTORS® Paupack Group ) almost 5 years ago
Hmmmm...
Posted by Frank Kirschner, MBA (Atlanta Buckhead Realty (Broker/Owner)) almost 5 years ago
Love the guarantees!!  It would make "others" much more comfortable with choosing to do business with YOU!!
Posted by Real Estate Specialist | Brandon, FL | Susie Roscoe (Signature Realty Associates) almost 5 years ago

Paula, that is the goal, to give them space and be respectful of there privacy

John thanks for stopping by.

Larry, email dripping has been the key for me as it allows them to drop out.

Karen, Thanks

Frank, HUMMMMMMMMMMMM ?

Susie, we end up doing business with many people years later as they grew to know us through our permission marketing.

Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago

Missy,

Many leads I get on the Internet seem to be bogus..just lurkers and they do not answer back..but I still follow through with all of them at least 3 times..then if they still do not respond then they get zapped.

Posted by Neal Bloom-Realtor ®CRS-Weston FL Real Estate (Keller Williams Properties, Weston FL) almost 5 years ago

Neal, do not zap them. They are just not ready. Most of my leads that convert takes months.( some over a year )  I put them in a drip campaign and let the system work. I am not advertising their product, there are other good ones, but I use Intersend.com. Check it out, as I've been using it for 8 years with great results. Honestly very few internet leads are ready, they need nurturing. I customize my letters and have a link back to my site in every letter and now to my blog. I think you can get 1-3 months free to try them.

I got a call Sunday, my first one from a couple, unhappy with their realtor she said, " I've been reading your blog and you seem to really understand the Ann Arbor Market". I was so excited !

Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago

Missy,

What a wonderful guarantee.  I have many of those policies myself, but not in writing, I just do them.  Maybe putting them in writing would be a good idea. 

Good job,

Fran

Posted by Fran Gatti - Realtor®, CDPE®, RDCPro®, Crescent City CA Real Estate (RE/MAX Coastal Redwoods) almost 5 years ago

Missy, love the guarantee idea! Good job. I find too, that alot of my leads are bogus, but I'm going to take your advice and nurture them a bit longer.

Posted by Mike Mitchell - REALTOR® - St. Clair Shores, MI (Real Living Kee Realty) almost 5 years ago

What a great idea. When people go on my site they can view listings but if they want detailed information  they have to provide their email address and many do not do it. If I have something like this they might be more willing to provide their email address.

Posted by GITA BANTWAL, REALTOR,ABR,CRS,SRES,GRI BUCKS County & Philadelphia, PA HOMES (RE/MAX Centre Realtors) almost 5 years ago

Fran, I have it on the web site, but it is in my first few letters I sent out in the drip.

Mike, DON'T give up !!!

Gita, try it, I know some people disagree, but if your web site shines, they will register to see the data. My best site is so good, I have no problem getting emails and phone numbers. Hey, I didn't design it all the credit goes to my web master. He is a genius !!

Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago
Missy, what a great idea.  Most people don't want to leave their information because they don't want to be bothered - we have the same approach but never called it a "guarantee" - thanks so much for sharing.
Posted by Rick & Ines - Miami Beach Real Estate (Majestic Properties) almost 5 years ago
Rick and Ines, I haven't forgot about calling you, have carried your number around for 2 days.Hopefully I will get to it tomorrow. Thanks for commenting.
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago
Missy - love this idea - we approach it the same but never put it out as "guarantees" - may I borrow? Happy 4th! :-)  
Posted by Cyndee Haydon 727-710-8035 Clearwater Beach Short Sales | Condos & Homes (Charles Rutenberg Realty) almost 5 years ago
Cyndee, of course you can use ANYTHING I share on activerain.
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago
Thanks Missy - the same goes for me to you! :-) Have a good one.  
Posted by Cyndee Haydon 727-710-8035 Clearwater Beach Short Sales | Condos & Homes (Charles Rutenberg Realty) almost 5 years ago

Hi Missy,

that is a wonderful guarantee, and I hope you won't mind if a borrow some of it too!  I think if someone were on your website and saw even a portion of this, you would be the Ann Arbor or Washtenaw County Realtor they would feel most comfortable with. 

Posted by Summit County, Colorado Realtor l Joanne Hanson (Coldwell Banker Colorado Rockies Real Estate) almost 5 years ago
Great idea ,I let them opt in\out of drip email ,they select type and if they want to receive it and they can remove themselves at any time
Posted by Margaret Rodgers,Realtor,AHWD (Keller Williams Realty) almost 5 years ago

Joanne, you are welcome to take anything I post here.

Margaret, I also have a op out button on all my drip campaigns.

Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 5 years ago

Missy,

I like the idea of putting your guarantee out where everyone can see it!  You always have great information in your blogs(and links back)!  Proofs in the pudding, because here I am reading this one from July 07, just a couple of days before New Years Eve!!

Happy New Year to you and your family from Toledo!

 

Posted by Rick Turner (Key Realty) over 4 years ago

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same  business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

 

Moriah Martin

Posted by Moriah Martin - Lehigh Valley REALTOR® (Keller Williams Real Estate) over 4 years ago

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same  business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

 

Moriah Martin

Posted by Moriah Martin - Lehigh Valley REALTOR® (Keller Williams Real Estate) over 4 years ago

Rick, yes you did read it 6 months later. Why not? I tell them at pre-list anyway.

Moriah, Great list I like it .

Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 4 years ago
LOVE it !  And thanks for sharing the idea.  May I feel free to use it?
Posted by The Shafer Team Jacki & Jerry Shafer Call 502-643-SOLD (The Shafer Real Estate Team, Keller Williams Louisville East) over 4 years ago
Jacki and Jerry, of course you can use it, my pleasure
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 4 years ago

Hi Missy, consumers expect this today.  But don't get it from so many marketers.  Seth Godin talks about this all the time - permission marketing.  More and more I just tag as spam emails that come from people I don't know that don't have EASY unsubscibe-ability or are off topic.

Keep up the great work. 

Posted by Andy Piper (Ann Arobr real estate-Piperpartners.com) over 4 years ago
Good idea and sound advice thanks.
Posted by Terry+Bonnie Westbrook Westbrook Realty Grand Rapids Forest Hills MI Real Estate (Westbrook Realty Broker-Owner) over 4 years ago
These are great tools to help the clients feel at ease.  I had to realize that customers are on their own schedule and not to rush them.  I just watch them look at the same house over and over again and let them know I am available.  I pray it works in my favor. :)
Posted by Latonia Parks (Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV) over 4 years ago
Great input.  I like your list and your philoshy!
Posted by Jennifer Hartwick (Coldwell Banker Tatie Payne, Inc.) over 4 years ago
Great ideas and approach, Missy.  Thanks for sharing!
Posted by Buyer's Broker of Northern Michigan, LLC over 4 years ago

Missy, 

you do a fabulous job.  I moved up to Petoskey from Atlanta GA. and am an assistant to Lori Jodar.  I am studying for my e-Pro, and am learning MUCH from the agents who are willing to share their knowledge!  I was a GRI Governor in GA for 6 years and I know from experience, that the agent who is willing to share her/his knowledge, is the agent who earns most respect, and referrals from other agents!

Again, you are a great example of what agents should aspire to be like!

Mary Dowling, assistant to Lori Jodar 

mary@marydowling.com

 

Posted by Lori Jodar lorisellsbayharbrhomes about 4 years ago
Thanks Lori, I appreciate your kind thoughts.
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) about 4 years ago
Missy - I am willing to bet that you have no problem building your email subscriber list - this is a great guarantee.
Posted by Jackie - MortgageVirtualAssistant.com (770.469.7385) about 4 years ago
You make me want to vist your web site. Great way to make buyers feel at home. As we know buyers need to move at there own speed and like the idea of hiding in the background. This lets them know up front you are allowing them there privacy...
Posted by Sharon Harris (Coldwell Banker Select Pros.) about 4 years ago

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