This is the last part of the series I have been sharing on the steps I take BEFORE I actually meet with the clients on a pre-listing appointment. These are the quotes I also send out with Listing Questionnaire, and the Marketing Reports. Each is on a separate page and take up the whole page with colors, which I can't do here because I haven't taken the time to learn html. I add these into what I email people because I want sellers to get a few little sayings in their heads.
Pricing YOUR House
The seller sets the price of the home, but ultimately
The buyer determines the value.
My job is to supply you with the facts about what has
sold recently and what is now for sale to help you
make a decision.
Next separate page...............
The Common Pricing Objections
... Frequently heard comments from sellers, that don't have any relationship to the value of the house.
•· "Another agent said it was worth more."
•· "Our house is nicer than those houses."
•· "People always offer less than asking price."
•· "We can always come down on our price>"
•· "We have to get that much out of our home."
•· "My neighbor was able to get his price."
•· "Let's try it at our price for a month or so."
•· "The buyers can always make an offer."
•· " We paid more that that for our home."
Next Page: (This is a good one.........)
Beware Of Devious Agents
" Beware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold they'll come back a with a pitch to lower the price."
Consumer Reports, July 1990
Unconditional Listing Guarantee
If for any reason our TEAM does not provide 100% satisfactory service, just let us know and we will promise to remedy the situation within 24 hours. If you are still not satisfied, we will release you unconditionally from the listing agreement without further obligation.
We're so sure that you will not only be just satisfied, but actually be delighted!
I do this one in Publisher and sign it in front of them when I take the listing.
Ok so here are four pages, I EMAIL to them, prior to the first meeting. Make these four pages look pretty and put each one on a separate piece of paper.
Finally...I email them all the sites that my Point2Agent Site will syndicate too.
This is what I do, before I meet with the clients, in ONE email they get the Pre-Listing Questionnaire to determine their ability to sell and motivation for selling. Second, in the same email they get the Marketing Plan for their house. Finally they get the 4 pages of quotes and the Syndication sites. When I arrive, I am able to focus on them and not me. A few of you have emailed me or commented to ask if I do this for all my appointments even if I am not competing for the listing and the answer is YES. They need to know what I do to get their home sold and I need to know what their financial situation is. Now here is my last note to you.
THE END
Missy Caulk & Team can be reached at 734-926-9797 or email: Missy@MissyCaulk.com
Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.
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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk
Thank you for your willingness to help. Let's get together when you aren't so busy. That might be a while...so we can talk about schedules.
Wow! As always you rock and we appreciate your willingness to share.
Missy, I love your presentation! I find it helpful also to send them as much information as time allows. And, I agree with you that you can concentrate more on them because most their questions have been answered already.
That's a mighty find boquet of flowers you got!
Missy You are Great What an Inspiration to all of us.. Would love to see all of your presentation packet.
Hey Missy. We're on the same wave length today. I'm preparing a class for some agents and I want to give them some confidence about how to handle the very objections you list to high priced homes.
Do you think anyone is listening??
Missy, What a comprehensive list! I admire you for not only putting all that together but for sharing it!
Lenn, we'll see, it is the 3rd part so they might be bored.
Carole, thanks
Paul, I'm going to email it to you.
Latonia, hummm, we'll I blog alot.
Linda, :) yes it is my favorite kind.
Pat, I have never had that happen, where I wanted out and they didn't, nice thing to blog about?
Carol, you're welcome.
Missy - plain and simple, you ROCK! Thanks so much for sharing yet again a little more of what you do to create your success with sellers.
Ann
Wow excellent "stuff" ... Thanks so much for sharing. I use the release/guarantee with the same twist Patricia does.... goes both ways.
and Lenn.... I am listening
Missy--I love the Consumer Reports quote! I had never seen it...Thanks for sharing. You are so awesome to share this information with us all!
Missy, This is all such great info and so very useful.....it's wonderful of you to share it will all of us.
Thanks so much....I'm bookmarking it and will use it to modify my pre-listing package.
Jo
Missy,
I love the graphic you used about Point2Agent syndication ... how could I get that to use in my marketing? I really like my new Point2Agent site ... is that graphic somewhere out there in cyberspace or did you design it? Really nice post!
more great stuff!
Thanks,
Missy,
I never saw your part 2... did I miss it? Good thoughts, many I already do and some I had not... Would you send me the link to part 2 when you have a second?
thanks,
mark@markryangroup.com
Mark, Part II is linked above under marketing.
Midori, thanks my first try at a series.
Bill, price is everything.
Jan, if you are a member of Point2 is is there, you have a right to download it from the back-end office.
Teri, isn't that cool, I like it because it comes from a non real estate source.
Ann, glad you got the listing, let us know how the other 4 go.
Jo-Anne, ((hugs))
THANK YOU ! for sharing more excellent ideas. I love the fact of giving them objections before they can even think of them themselves!
Gets everything out in the open right now!
This info is so wonderful it has given me so much info to put into my practice. New to the industry there is so much to grasp and your articles have been really great and easy to read. Thank you so much for sharing
Missy,
I've written this comment 3 times now and lost the others. I hope this one sticks.
I wanted to say thanks for doing this series. This has been some great info and is much appreciated. I'll come back and check this out on a regular basis as I try to make myself a better listing agent.
I've learned so much throughout your series.... I've been working on getting listing and this has motivated me to go out and get them...
On another note: I'm also on Point 2agent website.... and I'm aware of all the other site it points to. but I don't have a clue how you got all the sites listed to show that they came for Point 2...
I know you have given so much already, but I was wonder if you can fill me on how to have all the sites points to point 2 agent on my email...
Thanks in advance
Donna, I'm not sure exactly what you are asking? Do you have a professional or standard site?
You should be able to go into On Line office and get the logo, or you can just copy mine. It is the same for everyone.
Once you put a listing in Point 2 Agent, a box comes up and asks you where you want to syndicate to. So I just syndicate to all of them. Although I don't pay for Wall Street Journal of any of them, just the free ones, which are in the logo below.
You can call me at home 734-429-0114 if I'm not understanding you correctly. But, just enter a listing and then all the sites IMMEDIATELY come up on where you want to Syndicate to.
I believe I'm a good agent. My business is mostly referrals so I do well. However every time I read one of blogs I find I can still improve on what I doing.
That post it note says it all. And Missy I am going to hang around your blogs a little more to learn alot!
Katerina, yes this way when we meet I can focus on them.
Donna, great I knew you could.
Rosemary, sweet!
Tracey, thanks, did you see the blog post on you yesterday, out in blogosphere? Gosh, I can't remember where but I made a comment on it.
Maria, we all do!!
Andrew, you are so welcome, copy any of it and print, make it your own specific to your market and what you do. Good luck.
Dalp, your welcome, Thank you for commenting.
James, ha, then when they say it they already know I have heard it ALL before. Everyone thinks their house is the exception and too them it is, but not to the market.
Missy:
I had read the first part but not this installment - so glad I went back over your posts. Thanks again for so many great ideas and your generosity.
Ok, ok - No wonder I wan't getting any listings previously. I modified the plan this ySear and whammy I've had a 100% success rate. I even turned down a listing because the seller didn't recognize the competition and wanted to over price the home by $50k in a buyers market.
Thanks for the sound advice and recommendations.
Thank you for sharing! You are quite "with it" technology wise and I want to catch up!!!
Missy, I've been around AR since last August and have a handful of bloggers that I have gone back to their very first post and read every single post thereafter. I have no idea why you are just now being stalked by me. Thanks for freely sharing all that you know -- looks like I will be busy for a while as I catch up!
Wow, i just finished reading the whole series. GREAT ideas.
missy - Thank you for sharing your presentation. I do many of these things, but I love your idea of emailing it instead of dropping it by.
This series of blog posts was amazing. Thanks so much!! I definitely learned some great things I'm going to implement this week.